Product Marketing Manager at Splice
New York City, NY, US
Splice is looking for a Product Marketing Manager to join our team in New York to help us build the creative hub for the modern musician. We believe in a world where all musicians have access to world class tools and content that help them achieve their creative potential. And we see an opportunity to realize that vision in a way that grows the pie in the music industry. The result? More and better musicians, more and better music, and an industry that works for everyone. Come join us.
You will report to the Director of Marketing and will be responsible for developing positioning for current and new products, for driving the go-to-market strategy for new products, and for optimization at each stage of the funnel. We’re looking for a candidate who’s both creative and analytical, as comfortable writing great copy as analyzing reams of data.

Responsibilities:

Define the positioning of Splice’s current and future products. This includes articulating the competitive landscape and where each product fits in that landscape, clearly defining the target audience, crafting key messaging, and understanding barriers to adoption for each product
Regularly reevaluate product positioning strategy based on changes in the competitive landscape and industry at large
Communicate product positioning across Product, Marketing & PR, and Customer Support teams to ensure positioning is reinforced across all communications channels and reflected in strategic decisions
Monitor communications about Splice products among customers, in web communities, and in the press
Develop and execute insights-driven product positioning and go-to-market strategy for future products
Partner with creative and content teams to develop product marketing assets
Drive idea generation and lead execution for conversion optimization tests on top-of-funnel pages
Partner closely with Product team on efforts to improve conversion funnel from sign up to subscription
What we're looking for:

3-5+ years product marketing experience for digital products
Deep understanding of the marketing funnel and customer lifecycle and how to optimize performance at each stage
Analytical thinker with experience in data-driven marketing
Results-driven with the ability to analyze complex data, both qualitative and quantitative, to inform strategic decisions
Ability to independently drive experimentation frameworks (i.e. A/B tests on copy and design)
Experienced developing and applying consumer insights to inform and optimize the product experience
Demonstrated record as an adept project manager
Thrives in a fast-paced environment with a bias towards action
Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with both analytical and creative teams
Understanding of music production process and modern music landscape a plus
Experience with subscription products a plus