Technical Marketing Manager - Competitive Intelligence at Cylance
Austin, TX, US
Corp Office - Austin | R00629

Cylance is one of the fastest growing companies in the history of cybersecurity. By successfully applying artificial intelligence and machine learning to crack the DNA of malware, Cylance has redefined the endpoint protection market, garnered acclaim from industry analysts and won numerous awards including “Best Emerging Vendor” from SC Magazine. If you have the passion and desire to disrupt industries, protect the world from cyberattacks, and be at the forefront of a revolutionary new technology, we want you to join us!
Cylance is looking for a Technical Marketing Engineer -Competitive Intelligence. In this key role you will be responsible for gathering, analyzing and disseminating competitive intelligence and insights for Cylance’s global sales, marketing and channel organizations.
Gathers competitive information from multiple public sources, including, but not limited to, monitoring websites, press releases, attending webinars, reading public documentation, and blogs/videos to gather knowledge on competitors.
Produces reports of the findings and works with Product Marketing to disseminate the knowledge to the field.
Provides actionable competitive intelligence and strategy to win deals against the competition by stitching together information from competitor’s technologies, business/acquisition and go-to-market strategy, product strategy and messaging.
Tracks, analyzes, and shares timely responses to competitive announcements and fear, uncertainty, and doubt (FUD).
Trains Field Representatives on competitive differentiation on an ongoing basis via Webinars and other media.
Gathers public information on efficacy, performance, usability of competitive products; tracks and provides ROI/TCO measurements on a regular basis.
Analyzes products, provides architecture overviews of competitive products, prepares SWOT and profile analysis of competitive products, and engages with other industry analysts.
Collaborates with product management team members to develop and maintain product benchmarking and detailed comparison cards for major competitors.
Performs regular audits of win/loss trends.
Develops competitive insights forums and knowledge base for the sales channels team.
Stays up-to-date on the latest Cylance products and services, competitors, and industry trends; attends applicable trainings, conferences, and learns new tools as needed.
Protects Cylance operations by keeping information confidential.
Bachelor's degree in related field preferred; Master's or PhD in related field can be substituted for equivalent years of experience.
Four years minimum of related experience in technical research, writing, and/or other related experience.
Requires technical proficiency with EndPoint related products and Security industry.
Effectively communicates in verbal and written form to various stakeholder’s who have differing levels of technical knowledge.
Ability to prioritize and complete multiple tasks, paying close attention to detail, with little or no supervision.
Has worked in a similar role in a security related company.
Current resume
Cover letter/summary expressing:
Why you are interested in working at Cylance
The skills, strengths and expertise you will contribute to our diverse team of extraordinary talent and humble hearts
In addition to medical, dental, vision and 401(K), we offer other great benefits and a slew of perks such as casual dress attire, plethora of employer-sponsored food and snack items, toll road/public transportation subsidy, gym membership discount, etc. We’re proud to have been named one of the “Best Places to Work in Orange County” by the OC Business Journal.
Cylance Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.