Head of Product Marketing at Periscope
San Francisco, CA, US
MARKET AND GROW THE SYSTEM OF RECORD FOR DATA TEAMS
Periscope Data has quickly established itself as the analytics system of record with data analysts and data teams. The Marketing team’s mission is to accelerate our growth upmarket (Mid-market and Enterprise), while continuing to drive growth in our SMB business. As a Head of Product Marketing, you’ll be responsible for marketing and positioning our platform across the right channels, with the right message, to the right audiences and personas. We’re looking for someone with the experience and track record to own and drive:
Product Positioning/Messaging: Develop and own product and competitive positioning, buyer persona development, market segmentation, product messaging and value propositions that differentiate Periscope Data and our products in the marketplace
Content Creation/Demand Generation: Create middle-of-the-funnel marketing content aligned to buyer personas (which you’ll develop), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
Competitive: Understand Periscope Data's buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction
Sales Enablement: Create and execute a full range of sales tools, including first call decks, playbooks, case studies, guides, product videos, business justification/”why Periscope Data” documents, and demos to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first hand what works and what doesn't with customers and prospects
Analyst Relations: Build and maintain strong relationships with key industry analysts, aligning them positively towards Periscope Data
Additionally, you’ll partner with the product team for product launches, sales training and demos. You’ll be a strong B2B product marketer with solid experience in SaaS, mid-market and enterprise segments. Importantly, you’ll have experience marketing to a technical audience and/or a technical degree.
WHY YOU SHOULD JOIN OUR MARKETING TEAM:
Periscope Data’s CMO has a strategic, broad-ranging enterprise software and SaaS background and has led successful marketing product marketing, and business development teams at hyper growth companies. This is a great opportunity to broaden your skills in enterprise sales and product.
Being a data driven company, we use our own product to evaluate the ROI of our campaigns. We also work very closely with our Analytics and Business Engineering teams. The opportunity to join such a rapidly growing company doesn’t present itself often -- you have the opportunity to establish the product marketing capability from plus contribute to product marketing strategy from the ground up.
HOW YOU’LL RAMP:
Within your first week...
Spend time with the marketing, product, and sales teams to get up-to-speed on Periscope Data’s product, value props, and sales strategy.
By Day 30...
You’ve mastered the Periscope Data product - and can demo it in your sleep.
You’ll have a draft of our key buyer personas and product positioning completed
You will have delivered a few pieces of content, and locked down your content plan.
You’ll have participated in at least one analyst briefing.
You’ve married the content plan with marketing strategy, and began experimenting using content across specific marketing channels.
Build and drive the process for feature announcements and customer communication - setting a standard in the SaaS industry for speed.
You’ll have developed and presented an actionable competitive analysis
You’ll have built and delivered a suite of sales tools (decks, battlecards, etc.)
You have built a Periscope Data dashboard to measure and provide clarity around marketing strategy.
The foundation of our content library is built, and we are focusing on refinement and updates.
You have great relationships in the sales organization and are accompanying them frequently on sales calls to get customer input on our platform and messaging.
Leading a good portion of upcoming launch activities - while coordinating stakeholders across the company.
WHAT YOU’VE ACCOMPLISHED SO FAR:
You’ve successfully delivered internal and external content with proven metrics that boost product revenue.
You have the ability to translate technical complexity into clear, concise business benefits
Your customer case studies are rivaled in the industry and you have the data to prove it.
You’re comfortable marketing to a diverse audience, ranging from the business user to a more technical crowd.
You have marketed products to data, analyst, or related personas, and have familiarity with the BI/Analytics market.
The Sales and Product teams you’ve worked with in the past rave about the collateral you have produced.
You have the ability to synthesize multiple point-of-views quickly, and articulate into a consistent and streamlined voice for the market.
You are data driven and like to measure the impact and outcome of your work.
ABOUT PERISCOPE DATA:
We're a passionate, venture-funded team with hundreds of customers working out of a office in SoMA.
We're a kind, curious, tight-knit bunch. We eat together, toast our shared accomplishments together, and often spend holidays and ski trips together.
We are on-boarding rapidly! The team grew from 20 to 69 in 2016, and will grow to 140 and beyond in 2017.
We believe strongly in a data-driven approach to all that we do. We're constantly measuring and optimizing everything about the business.
We have close relationships with our customers. We see customers several times a month, and email with them several times a week.