Product Marketing Manager, Government at Planet
Washington, DC, US

Welcome to Planet. We believe in using space to help life on Earth.
Planet’s mission is to image the whole world every day and make global change visible, accessible and actionable. Planet builds compact satellites and has launched the largest fleet of satellites in history to do this. We control every component of hardware design and manufacturing, so our office is a truly inspiring mix of experts from a variety of domains.

The Role
We’re seeking a driven and industry-savvy product marketer to evolve our go-to-market strategy for the U.S. Government market. You’ll be responsible for developing and executing how we increase awareness and penetration across the USG, working in close collaboration with the USG sales team and the broader marketing team.

An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve the unique problems of the USG, and navigate their buying processes. You must deeply understand this market and have experience in selling or marketing to Government.

The Product Marketing lead for Government will:
Collaborate with the USG team to build and execute Planet’s USG go-to-market plans 
Understand the challenges and use cases that are core to the USG market, and build materials that communicate this
Drive positioning & messaging to differentiate our solutions from the competition 
Develop Government-specific materials to support the sales team, including presentations, proposals proposals (both unsolicited and RFPs), whitepapers, 1-pagers, and demos
Create, edit, and manage content for both internal and external audiences for use in sales presentations, proposals, and customer meetings
Evangelize Planet at relevant industry events
Develop plans to increase awareness of Planet in regional markets 
Identify product requirements new use cases and collaborate with the product team to prioritize
Partner with the Customer Success team to identify and document customer references

Must Haves:

  • Bachelor’s degree required
  • Based in Planet’s Washington, DC office
  • At least 5+ years of work in the Government space
  • Stellar communication skills, both written and oral
  • Strong analytical skills and ability to tie detailed analysis to larger strategy
  • Demonstrated leadership skills, technical aptitude and business acumen
  • Must have demonstrated effective collaboration in matrixed or highly cross-functional business settings.

Nice to Have

  • Experience with marketing to/for GSA schedules

Join Us:
Planet is headquartered in San Francisco, California, Earth. If you are feeling inspired, check out our website www.planet.com/careers and apply. Be sure to include a cover letter to let us know why you think you’d be a good fit and feel free to mention anyone you have previously worked with at Planet.